The Slovenian meetings industry will be exhibiting at one of the industry’s central events next week – IBTM World in Barcelona. Seventeen providers and suppliers will present their services at the famed trade show, attended by over 12,000 participants annually. Among Slovenia’s strategic goals is organising events responsible to the environment, society and attendees. The first step to reach this objective is measuring the carbon footprint of events. To measure the effects of the Slovenian stand at the trade show, they will use the innovative Slovenian tool Planet Positive Event, developed by Toleranca marketing and Arctur.