PLANET POSITIVE EVENT
Built from real event experience
Planet Positive Event was created from years of hands-on experience in the meetings and events industry. What began as an internal sustainability initiative at Conventa gradually evolved into a comprehensive methodology and digital tool designed to help event organisers measure, understand, and improve their environmental and social impact.
Today, Planet Positive Event combines sustainability assessment, carbon footprint calculation, and reporting into one practical platform tailored specifically for events.
From Conventa to Planet Positive Event
The foundation of Planet Positive Event was developed through Conventa, one of the leading trade shows for the meetings and events industry in Central and Southeast Europe.
Since 2009, Conventa has continuously implemented and tested sustainable event practices in real event environments. Through years of experimentation, collaboration, and evaluation, the team developed a structured approach to sustainable event organisation based on measurable actions rather than green claims.
A key part of this development was the creation of the Conventa 7R framework:
- Rethink
- Reduce
- Reuse
- Recycle
- Refuse
- Recreate
- Regenerate
These principles became the backbone of the Planet Positive Event methodology and continue to guide the development of our sustainability criteria and assessment processes.
Why We Created Planet Positive Event
Sustainability in the event industry is often difficult to measure consistently. Organisers face fragmented data, unclear reporting standards, and increasing expectations from clients, partners, sponsors, and destinations.
Planet Positive Event was developed to simplify this process.
Our goal was to create a practical solution that helps organisers:
- understand their event’s environmental and social impact,
- calculate carbon footprint in a structured way,
- evaluate sustainability performance through clear criteria,
- identify opportunities for improvement,
- and communicate results transparently and credibly.
The platform is designed for different types and sizes of events from conferences and congresses to festivals, exhibitions, sports events, and destination events.
MORE THAN REPORTING
Planet Positive Event is not only a reporting tool
It is designed to support long-term transformation in the events industry by helping organisers make informed decisions, track progress over time, and build more responsible events with measurable impact.
We believe sustainability should be practical, understandable, and achievable, not overwhelming.


